As a small business owner or contractor, you know how important it is to stand out from the competition.

But what are some specific ways you can do that? This article will teach you 10 ways to make sure your company can stand out in the market.

After reading this article, you’ll have a better understanding of how to make your company more visible and appealing to potential customers.


1.  Make it Convenient

In today’s hectic world convenience is one thing most people highly value, even more than time or money. Most of us visited a convenience store and willingly paid extra for the items purchased because it saved us time.

How can you save your customers time by making it easier to order from you, being available to do business on THEIR schedule, adding delivery options, or offering payment terms?



2.  Add Education and Training

Remember the last time you purchased an item that said: “some assembly required”? The instructions that generally accompany these items are terrible! They could be labeled as “Difficult to Assemble – Aspirin Needed”.


What if your product or service came with step-by-step instructional videos providing vivid easy-to-follow assistance? Customers love assistance. Not only do they remember the positive experience, but they also tell their friends about it.


3.  Offer a new or unique product/service:

This is probably the most common way businesses distinguish themselves; however, it can be challenging to come up with an innovative idea that hasn’t been done before. When considering this option, remember that it does not have complicated or expensive. Whatever it is, make sure it’s something that your customers can’t find anywhere else.


4. Use Social Media

Social media is a great way to connect with potential customers and create a buzz about your company. Be sure to post interesting content that will engage your followers and make them want to learn more about your business.

If you’re not already active on social media, now is the time to start. Keep your content interesting, post often, respond to comments promptly, and run promotions or contests regularly to keep people coming back for more.


5. Create a Strong Brand

Your brand is what sets you apart from the competition. It’s important to create a strong brand that customers will recognize and trust. Be sure to choose a name, logo, and tagline that represent your company well.


6. Offer Incentives

Incentives are a great way to attract attention to your business. Offering incentives such as a free service that compliments the customer’s original purchase is a great way to get people interested in your products or services. Have you ever ordered apple pie with the burger and fries? I know I have.


7. Get involved in the Community

Getting involved in the community is a great way to show potential customers that you care about more than just making a sale. Try sponsoring a local event or volunteering for a charity.


8. Use Traditional Marketing Methods

Don’t forget about traditional marketing methods like print ads, flyers, and business cards. These techniques can be very effective in getting the word out about your business.


9. Have a Great Website

Make sure your website is professional and easy to navigate. Include plenty of information about your products or services and make it easy for potential customers to contact you.


10. Use Email Marketing

Email marketing can be a great way to reach out to potential customers and keep them updated on your latest products or services. Make sure you have a strong call to action in your emails and offer something of value. Encourage people to make a purchase but only after you have helped them in some way.

How will you make your business stand out?