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How to make your business stand out

As a small business owner or contractor, you know how important it is to stand out from the competition. But what are some specific ways you can do that? This article will teach you 10 ways to make sure your company can stand out in the market. After reading this article, you’ll have a better understanding of how to make your company more visible and appealing to potential customers. 1.  Make it Convenient In today’s hectic world convenience is one thing most people highly value, even more than time or money. Most of us visited a convenience store and willingly

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Linda Lewis

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are:• Define your Unique Selling Proposition (USP)• Put an effective sales offer to work• Avoid the marketing pitfalls• Use a world-class marketing perspective• Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP) Take the time to ask yourself

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Linda Lewis

Do It Like the Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine, and otherwise cajole prospects Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a high-impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This

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Linda Lewis

10x the Results of Paid Advertising

  There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more are all equally powerful. Online marketing is just as, if not more, important as conventional media. Here are

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Linda Lewis

Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success:• The Technician• The Manager• The Entrepreneur All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance. The TechnicianThis person represents the present and all that needs to be done for the physical aspects of the business-building process. They are the “doer”. This is usually the most visible person of the entire operation.

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Linda Lewis
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