Blog

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are:• Define your Unique Selling Proposition (USP)• Put an effective sales offer to work• Avoid the marketing pitfalls• Use a world-class marketing perspective• Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP) Take the time to ask yourself

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Do It Like the Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine, and otherwise cajole prospects Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a high-impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This

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Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success:• The Technician• The Manager• The Entrepreneur All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance. The TechnicianThis person represents the present and all that needs to be done for the physical aspects of the business-building process. They are the “doer”. This is usually the most visible person of the entire operation.

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Mortar Makes it Happen

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.There are three main areas of business development:   • Innovation  • Quantification• Orchestration If done well these three areas will help you build a solid foundation for your business. Let’s talk about each one of these for just a minute.       InnovationInnovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of

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Are You Aiding & Abetting E-Myths?

  We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: • Desire • Some capital • Projected a targeted profit This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles, people start slowing, and some

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