Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of

potential customers so you aren’t wasting precious resources on blitz marketing.

So, the two questions you have to ask yourself are:

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base with who you can customer share. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:
You want to find existing businesses that have the customer profile that you are looking for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

As a result, you have an audience to market to and they generate an added value from their current base.
So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success.

LV = (P x F) x N – MC

Here’s what it all means:

Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.
So, here’s your step-by-step process:

    1. Find companies that already have the customer base you are looking for.
    2. Negotiate an incentive for them to share that customer base with you.
    3. Focus your marketing resources on this group of predisposed customers.

If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.